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Five Simple Steps To Improve Your Page Rank Through SEO

Thursday, 04.28.2011, 02:12pm (GMT-5)

Everyone who owns a blog or website always struggle in trying to get more visitors to visit their blog or site and it can be a big challenge. One of the ways to get visitors to visit it optimizing their site or blog to be crawled be search engines through search engine optimization. Below is the simplest five tips to get your article in your blog or site to get crawled by search engines and optimized to get better rankings and show up on first pages on search engines.

First Step: Pick a Target Keyword

You need to determine the keyword of phrase that describe your web page or article the best before using search engine optimization, which is called the target phrase or target keyword. A target phrase or a target keyword for your page or article should include these three things:

  • Integral
    Your keyword should be an integral part of the page content. If your page or article is about hair product, then your target keyword should include "hair product" and not just the word "hair" or just the word "product".
  • Accurate
    Your keyword or phrase has to represent your article accurately, meaning not because the keyword sexy is popular among searches, you can use sexy and optimize it on your "hair product" page. It would be wrong, misleading and could be penalized by search engines.
  • Popular
    If your article or page is about "hair product", your target keyword should be one that people most likely search on. Internet users don't really search for "hair protein" or "hair nutrition" as much as they as they search for "hair product", so using the target phrase "hair product" is a better choice and could bring you more visitors through search engines.

Second Step: Learn and Analyze Your Keyword Competition

You need to keep in mind that when you're doing search engine optimization on your article, you're working at the page level, not the entire website. Meaning, even though you consider other sites that discuss and offer hair products be your competitors, you are trying to get users who search for "hair products" and not "hair implants"  to go to your website. You need to do the following things to analyze your competition:

  • Search Google, Bing or Yahoo and  see what shows up when you search for your target keyword or phrase.
  • Learn the results on the first page of the search results, note how and where they use your target keyword or phrase, Try to maximize it to get your page's search result on that first page.

However, you need to remember that the higher the popularity a target keyword is, the higher the competition for that keyword is. Sometimes it does make sense to target a less popular phrase where you can narrow the market rather than aiming for the bigger and higher popularity phrase out there.

Third Step: Write Your Article or Page Content

Meta tags is not everything Search engine optimization is all about. In the matter of fact, focusing only on meta tags or keywords will only help you a little bit, and if you go to far you could be penalized and it could hurt your ranking. Take the following approach to optimize your SEO:

  1. Make sure your target phrase included twice in the meta title tag <title> Make sure that your title is "clickable". This is what most people see when they search, so keep your title simple and descriptive about your page.
  2. Make sure your target phrase included twice in the meta description. This description is used by most search engines as a short paragraph below the clickable title, make sure it extends the meaning of the title, and doesn't just repeat what the title says.
  3. Include your target keyword or phrase in the meta keywords. Don't just flood your keywords, use just a few, and don't get overexcited and get carried away.
  4. Your target keyword or phrase in the title or headline for your page. Write that headline using a header tag for your headlines, as search engines often weight words in these tags higher.
  5. Include your target phrase in subheads, using header tags here too.
  6. Finally, be sure to include your target phrase in the first paragraph of your page, and twice if you can. Also include it in other locations on the page, including external links, headlines, and sidebars.

Fourth Step: Start Promoting Your Article or Page

When you start promoting your article or page, especially on twitter or facebook, make sure you use your target phrase in both the link text and the description text. If you run a blog, you will want to blog your page with at least two references to your target phrase.

Fifth Step: Check Your Page On Search Engine Results

Try search your page on Google or Yahoo, and if they don't crawl your site on a regular basis, then try to submit your page to them and wait about a week. Try to do the searching again after about a week based on your target phrase. Your goal should be to get to the first or second page of those search engines' results for your target keyword or phrase.


Related Articles:
How To Prepare Your Article or Page For Search Engines
What is Search Engine Optimization (SEO)?
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