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Meta Tags and SEO

Thursday, 04.28.2011, 03:17pm (GMT-5)


Meta Tags are a tool that will help your improve your page's visibility and standings in search engines that use the keywords. You can also use these meta tags with other marketing strategies to gain more visitors therefore generate more page views to your site.

However, you need to remember that most search engines look at the content of your pages, as well as the page title. They take this information as higher relevance than any meta tags. You need to make sure to have a relevant <TITLE> on your pages, and relevant content in the body of the page. Irrelevant meta tags with title will you get penalized by search engines instead, so you need to be careful.

A meta tag is a hidden tag that lives in the <HEAD> of an HTML document. It is used to supply additional information about the page in the HTML format. There are three attributes of these meta tags; content, http-equiv, and name. Meta tags always provide information in a name/value pair. The name and http-equiv attributes provide the name information and the content provides the value information. Meta tags do not necessarily have a closing tag.

content
This attribute will always be found in a well formed meta tag. It provides the value information in the name/value pair. It can be any valid string, which you should enclose in quotes.

name
This is the name portion in the name value pair. You can use any name that you would like or that might be useful to you. Some common names are:

  • keywords - words that identify what the page is about, usually used in search engines
    <meta name="keywords" content="HTML, HTML help, meta tags, promotion, web sites">

  • description - a short description of the page
    <meta name="description" content="Boost your marketing strategy with meta tags">

  • author - the author's name and possibly email address
    <meta name="author" content="Jennifer Kyrnin">

  • robots - to allow or disallow indexing by robots
    <meta name="robots" content="noindex">

  • copyright - the copyright date of the page
    <meta name="copyright" content="August 1999">

http-equiv
This attribute is also a name for the name/value pair, but it is used by the server to include that name/value pair in the MIME document header passed to the Web browser before sending the actual HTML document. Some common http-equiv types are:

  • charset - defines the character set used in the page
    <meta http-equiv="charset" content="iso-8859-1">

  • expires - when the document will be out of date
    <meta http-equiv="expires" content="31 Dec 99">

  • refresh - sets the number of seconds to reload the page or reload to a new page
    Reload the page every 10 seconds:
    <meta http-equiv="refresh" content="10">
    Reload to a new page after 10 seconds:
    <meta http-equiv="refresh" content="10;url=http://webdesign.about.com/">

Applying Meta Tag in your page
Meta tags need to included in the <HEAD> and before </HEAD> of an HTML document. If you are using meta tags to improve your standing in search engines, then you should focus on your description and keywords.

The description tag
The description tag is used to describe what your article page is about. Search engines such as google and yahoo use it to supply the content of this tag when displaying a list of links. For example, if you do a search on indoNewYork.Com, you will see the description of IndoNewYork "The Best Indonesian Community Website" listed as the description on the search results page.

The keywords tag
Keywords and phrases help search engines to categorize your site better, and to allow internet users to find your pages faster and more efficient. However, most search engines have limits as to how many meta keywords are viewed. It is best to review and pick your keywords carefully and make sure that they are relevant to your article otherwise these search engines will penalize your page.
IndoNewYork





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