Meta Tags are a
tool that will help your improve your page's visibility and standings in search engines that use the keywords. You can also use
these meta tags with other marketing strategies to gain more visitors therefore generate more page views to your site.
However, you need to remember that most search engines look at the content of your
pages, as well as the page title. They take this information as higher relevance
than any meta tags. You need to make sure to have a relevant <TITLE> on your
pages, and relevant content in the body of the page. Irrelevant meta tags with title will you get penalized by search engines instead, so you need to be careful.
A meta tag is a hidden tag that lives in the <HEAD> of an HTML document.
It is used to supply additional information about the page in the HTML format. There are three attributes of these meta tags; content, http-equiv,
and name. Meta tags always provide information in a name/value
pair. The name and http-equiv attributes provide the
name information and the content provides the value information.
Meta tags do not necessarily have a closing tag.
This attribute will always be found in a well formed meta tag. It provides
the value information in the name/value pair. It can be any valid string, which
you should enclose in quotes.
This is the name portion in the name value pair. You can use any name that you
would like or that might be useful to you. Some common names are:
- keywords - words that identify what the page is about, usually used in
<meta name="keywords" content="HTML, HTML help, meta tags, promotion, web sites">
- description - a short description of the page
content="Boost your marketing strategy with meta tags">
- author - the author's name and possibly email address
<meta name="author" content="Jennifer Kyrnin">
- robots - to allow or disallow indexing by robots
<meta name="robots" content="noindex">
- copyright - the copyright date of the page
<meta name="copyright" content="August 1999">
This attribute is also a name for the name/value pair, but it is used by the
server to include that name/value pair in the MIME document header passed to
the Web browser before sending the actual HTML document. Some common http-equiv
- charset - defines the character set used in the page
<meta http-equiv="charset" content="iso-8859-1">
- expires - when the document will be out of date
<meta http-equiv="expires" content="31 Dec 99">
- refresh - sets the number of seconds to reload the page or reload to a new
Reload the page every 10 seconds:
<meta http-equiv="refresh" content="10">
Reload to a new page after 10 seconds:
<meta http-equiv="refresh" content="10;url=http://webdesign.about.com/">
Applying Meta Tag in your page
Meta tags need to included in the <HEAD> and before </HEAD> of an HTML document. If you are using
meta tags to improve your standing in search engines, then you should focus on
your description and keywords.
The description tagThe keywords tag
The description tag is used to describe what your article page is about. Search engines such as google and yahoo use
it to supply the content of this tag when displaying a list of links. For
example, if you do a search on indoNewYork.Com, you will see the description of IndoNewYork "The Best Indonesian Community Website" listed
as the description on the search results page.
Keywords and phrases help search engines to categorize your site better, and to allow internet users to
find your pages faster and more efficient. However, most search engines have limits as to
how many meta keywords are viewed. It is best to review and pick your keywords
carefully and make sure that they are relevant to your article otherwise these search engines will penalize your page.